Colors

Here are all of the primary colors we use for McCoy Ventures projects. They are labeled and displayed with hex color values.

Primary Color

#050720

Primary Color

#6d9300

Tertiary Color

#e30077

Hover Color

#6d9300

Link Color

#e30077

Text Color

#333

Text Dark Background

#ffffff

Typography

McCoy Ventures uses the Proxima Nova font family of fonts for online and printed communications. Generally speaking, Proxima Nova Bold should be used for headlines and Proxima Nova Regular should be used for body text.

A private family office, innovation lab, film producer, IP creator, campaign contributor, and philanthropic donor to causes, companies, culture, and tokens that help make the future happen faster -- while honoring the past.

Logo

This logo should appear on all McCoy Ventures communications in one way or another. Consistency and visibility is important. This is the preferred version of the McCoy Ventures logo. Other acceptable versions of the logo will be presented later.

The graphical icon on the left is called the “brandmark” and the text on the right is called the “wordmark”. Together they create the complete “logo”.

McCoy Ventures Brandmark

Attribution

Attribution is embedded to provide information regarding McCoy's role in a related project. Text is generally placed in the footer for websites and similar pages. The "M" logo in this attribution text is linked directly to the mccoy.vc website itself.

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