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Research
January 26, 2026
Ciara McCoy

Creator Earnings Distribution After Algorithmic Discovery

Across four platforms, algorithmic discovery widened the earnings gap even where the total payout pool grew.

Scope

This note examines what happened to earnings distribution on four creator platforms after each introduced algorithmic recommendation as the primary discovery mechanism. The question is narrow: did the change widen or narrow the gap between top earners and the median creator?

Method

Public payout disclosures and platform transparency reports were compared across a two year window on either side of each platform's transition. Where disclosures were incomplete, the platform was excluded rather than estimated.

Finding

In all four cases the gap widened. The median creator's share of total payouts declined even where total payouts grew. Growth in the pool did not reach the middle of the distribution.

Interpretation, carefully

Four platforms is a small sample and the transitions were not simultaneous, so broader market conditions are not controlled for. The direction is consistent, but the magnitude should not be treated as precise.

What would strengthen this

Creator level data rather than aggregate payout disclosure. No platform currently publishes at that resolution, which is itself part of the finding.