Ciara McCoy is a visionary business leader, small business advocate, and community builder, currently leading SMB Advocacy at Meta. With over a decade of experience in tech, retail operations, and community engagement, shd leverages her expertise to empower thousands of small businesses across North America.
A record-breaking track and field athlete at UCLA, Ciara’s drive and adaptability have shaped her career. At Meta, she spearheaded the Global SMB Advocacy Program, amplifying the voices of small businesses and ensuring they are heard by influential leaders and policymakers. She also led the creation of the award-winning documentary, "They Came From All Over," highlighting the vital impact of small businesses.
Before Meta, Ciara played a key role in launching the Berkeley Half Marathon and introduced the first health-tech alley at The San Francisco Marathon, connecting health tech companies with the running community. At lululemon, her leadership helped make the San Francisco store the highest-grossing in Northern California.
Social impact has been a core part of Ciara’s life since she was young, when she pioneered the student volunteer program at Family House, Inc. At UCLA, she volunteered at Mattel Children's Hospital, writing a children’s storybook and organizing fellow athletes to distribute it. Today, she continues her commitment by actively supporting causes she cares about and as a member of the Hera Giving Circle.
As a small business advisor and investor, Ciara fosters innovation and growth, combining her strategic vision with a collaborative leadership style. Her unique journey from athletics to tech makes her a versatile and impactful leader.
Ciara McCoy is a visionary business leader and advocate at the intersection of technology, small business, and community development. As the Head of SMB Advocacy at Meta, she spearheads initiatives that empower small businesses across the globe, leveraging her extensive experience in tech, retail operations, and community engagement.
Born and raised in San Francisco, Ciara’s journey to becoming a tech industry leader began at UCLA, where she broke multiple records as a scholarship student-athlete in track and field. This experience instilled in her the values of teamwork, perseverance, and leadership that have shaped her career.
After graduating with a BA in Political Science at UCLA and studying International Relations abroad at the University of Manchester, Ciara embarked on a diverse career path that eventually led her to the forefront of small business advocacy. In her early roles at lululemon athletica, where she quickly rose through management, she honed her skills in retail operations, team leadership, and community engagement. During her tenure, her leadership propelled the San Francisco store to become the highest-grossing in Northern California and setting benchmarks for community initiatives that were adopted nationwide.
Ciara’s entrepreneurial spirit flourished in her role with The San Francisco Marathon, where she was a key member of the founding team that launched the Berkeley Half Marathon. She also introduced the first-ever health-tech alley at The San Francisco Marathon, creating a bridge between local health technology companies and the running community—an initiative that inspired her transition into the tech industry.
In 2014, Ciara joined Facebook (now Meta), where she has spent a decade championing small businesses. As the creator of Meta’s Global SMB Advocacy Program, she has been instrumental in developing strategies that ensure small businesses have a voice in conversations with influential leaders and policymakers. Her recent project, executive producing the award-winning documentary "They Came From All Over," showcases her commitment to storytelling as a powerful tool to highlight the vital role of small businesses in communities.
Social impact has been a core part of Ciara’s life since she was young. She pioneered the student volunteer program at Family House, Inc. as their first student volunteer. At UCLA, she volunteered at Mattel Children's Hospital, writing a children’s story and activity book, and organized fellow student-athletes to distribute it. Today, she continues her commitment by actively donating to causes she cares about and as a key member of the Hera Giving Circle, which supports nonprofits uplifting women, families, and children in the San Francisco Bay Area.
As a small business advisor and investor, Ciara continues to apply her expertise to fostering innovation and growth in the business community. Her unique perspective, combining corporate leadership with a grassroots understanding of community needs, makes her a valuable asset in the tech industry and beyond.
Ciara’s journey from a San Francisco native to a prominent figure in the tech industry embodies the spirit of innovation and community engagement that defines her work. Together with her husband Chris McCoy, she continues to shape the future of technology, business, and social impact.
Ciara McCoy is the Head of SMB Advocacy at Meta, where she leads initiatives that empower small businesses globally. A San Francisco native and record-breaking track and field athlete at UCLA, Ciara’s career spans over a decade in tech, retail operations, and community engagement. She created Meta's Global SMB Advocacy Program, amplifying the voices of thousands of small businesses in key policy discussions, and executive produced the award-winning documentary "They Came From All Over," showcasing the crucial role of small businesses in communities.
Ciara is a dedicated volunteer, small business advisor, and investor, committed to fostering innovation and growth. Her journey from scholarship student-athlete to tech industry leader reflects her adaptability, leadership, and lifelong passion for social impact.
