Ciara McCoy is Managing Partner at McCoy Ventures and Head of SMB Customer Insights and Advocacy at Meta, where she has spent over a decade building the infrastructure that connects small businesses to policy, legal, communications, and product teams at scale.
Her career is defined by building things that did not exist before. At Meta, she invented and scaled the Global SMB Advocacy Program, mobilizing small business owners for congressional testimony, securing sworn declarations for major litigation, and creating AI-powered systems that maintain authentic relationships at scale. She executive produced "They Came From All Over," Meta's award-winning first-ever short documentary film showcasing the role of small businesses in communities. In March 2026 she published "The Infrastructure of Trust," on how to turn customer advocacy into a scalable operating system in the age of AI.
Her work is most visible in the specific. Tom is the fourth-generation owner of Mulholland Grocery in Malvern, Iowa, a 150-year-old store and the only grocery for miles. In 2021 it burned to the ground. Tom rebuilt it anyway, with a $700,000 gap between insurance and the true cost. Ciara championed his story during National Small Business Week 2026. That is what SMB advocacy looks like in practice.
Before Meta, Ciara joined lululemon athletica in its pre-IPO days, managing the highest-grossing retail store in Northern California and growing store revenue 100 percent in two years. She pioneered a nationwide initiative connecting runners to yoga. At The San Francisco Marathon, she developed corporate partnerships, managed a budget of over $500,000, and successfully lobbied for the creation of the Berkeley Half Marathon, which became the second-largest inaugural running event in the United States with 8,000 participants.
A San Francisco native and record-breaking track and field athlete at UCLA, where she earned her BA in Political Science, Ciara brings the same systematic discipline to business and community work that she brought to competition.
Her commitment to community began early. She started the student volunteer program at Family House San Francisco, a program supporting families of seriously ill children receiving treatment at UCSF. At UCLA, she authored "What is a Bruin?", a children's book for young patients at the Mattel Children's Hospital, and secured funding from Mattel's CEO to print and distribute it.
As Managing Partner at McCoy Ventures, Ciara invests in founders who distribute opportunity rather than concentrate it: bandwidth, chips, energy, AI, and technologies that create economic access at the community level. She has been a volunteer member of the STORE community since 2018.
She is an early member of the Hera Giving Circle, which pools resources to fund initiatives supporting women, children, and families in the Bay Area.
Ciara lives in San Francisco with her husband Chris and their children.
Ciara McCoy is Managing Partner at McCoy Ventures and Head of SMB Customer Insights and Advocacy at Meta, where she invented and scaled the Global SMB Advocacy Program. A San Francisco native and record-breaking track and field athlete at UCLA, she built customer engagement infrastructure serving Policy, Legal, Communications, and Product teams at scale, executive produced the award-winning documentary "They Came From All Over," and published "The Infrastructure of Trust" in March 2026. Before Meta, she managed the highest-grossing lululemon retail store in Northern California and helped launch the Berkeley Half Marathon, the second-largest inaugural running event in the United States. Early member of the Hera Giving Circle.
